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This textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers relationship marketing, ISO 9000, database marketing, and the technological developments that have reinvented marketing practice in the 1990s, such as Internet and the World Wide Web. Case studies include rivalries such as Coke versus Pepsi.
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- ISBN 10 0073660310
- ISBN 13 9780073660318
- BindingHardcover
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Marketing 12th Edition
Published by
Irwin Professional Publications, USA
(2001)
ISBN 10: 0073660310
ISBN 13: 9780073660318
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Softcover
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Book Description Softcover. Condition: As New. 12th Edition. Book appears to be as new. Cover may have some wear and light corner bumps from storage. Spine is in as new condition. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073660310. ISBN/EAN: 9780073660318. Pictures of this item not already displayed here available upon request. Inventory No: 1561035433. Seller Inventory # 1561035433
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