International Marketing

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9780073529974: International Marketing

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition!

Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

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International Edition
International Edition

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Cateora, Philip R.; Graham, John; Gilly, Mary C
Published by U.S.A.: McGraw-Hill/Irwin (2012)
ISBN 10: 0073529974 ISBN 13: 9780073529974
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Book Description U.S.A.: McGraw-Hill/Irwin, 2012. Soft cover. Book Condition: New. Dust Jacket Condition: New. International Edition. Description: Limit ONE BOOK ONSALE! Low price guarantee! The book is the brand new international edition textbook with the different ISBN and cover design (Exclude the Chapters of 9, 10, 11 and 19.) . The book main content black/white printed in full English as same as the corresponding original US edition. Fast shipments will sent out by DHL/UPS or standard post mail with tracking numbers in one to two working days after the orders confirmed. Bookseller Inventory # ABE-1484825581701

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Cateora, Philip R.; Graham, John; Gilly, Mary C
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Cateora, Philip R.; Graham, John; Gilly, Mary C
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Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0073529974 New US Hardcover Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0073529974ZN

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Book Description 2012. Hardcover. Book Condition: New. 16th. 221mm x 284mm x 27mm. Hardcover. International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 672 pages. 1.500. Bookseller Inventory # 9780073529974

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Cateora, Philip R.; Graham, John; Gilly, Mary C
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Book Description 2012. Hardcover. Book Condition: New. 16th. 221mm x 284mm x 27mm. Hardcover. International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expa.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 672 pages. 1.500. Bookseller Inventory # 9780073529974

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Cateora, Philip R.; Graham, John; Gilly, Mary C
Published by McGraw-Hill Higher Education 2012-11-01|NU-BER-01100560 (2012)
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Book Description McGraw-Hill Higher Education 2012-11-01|NU-BER-01100560, 2012. Hardback. Book Condition: New. 9780073529974. Bookseller Inventory # NU-BER-01100560

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Cateora, Philip R.; Graham, John; Gilly, Mary C
Published by McGraw-Hill Education - Europe, United States (2012)
ISBN 10: 0073529974 ISBN 13: 9780073529974
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Book Description McGraw-Hill Education - Europe, United States, 2012. Hardback. Book Condition: New. 16th Revised edition. 279 x 216 mm. Language: English . Brand New Book. International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology s impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources. Bookseller Inventory # AAU9780073529974

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Cateora, Philip R.; Graham, John; Gilly, Mary C
Published by McGraw-Hill Education - Europe, United States (2012)
ISBN 10: 0073529974 ISBN 13: 9780073529974
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Book Description McGraw-Hill Education - Europe, United States, 2012. Hardback. Book Condition: New. 16th Revised edition. 279 x 216 mm. Language: English . Brand New Book. International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology s impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources. Bookseller Inventory # AAU9780073529974

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