Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
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Profesor Emérito de la Universidad de Colorado en Boulder, recibió su Ph.D. de la Universidad de Texas en Austin, donde fue elegido miembro de Beta Gamma Sigma. En su carrera académica en la Universidad de Colorado se ha desempeñado como Jefe de la División de Marketing, Coordinador de Programas de Negocios Internacionales, Vicedecano y Decano Interino. Su enseñanza ha abarcado una amplia gama de cursos de marketing y negocios internacionales desde los fundamentos hasta el nivel de doctorado. Recibió la Universidad de Colorado Premio a la Excelencia Docente de Educador y de la Asociación de Marketing de Western Educador del Año.
Mary C. Gilly
John L. Graham
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