Marketing Management - Hardcover

Marshall, Greg; Johnston, Mark

Hardcover

ISBN 10: 0073529796 ISBN 13: 9780073529790

Publisher: McGraw-Hill Education, 2009

Synopsis

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

About this title

About the Author:

Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. He earned his Ph.D. in marketing from Oklahoma State University. Gregs industry experience includes 13 years in selling and sales management, product management, and retailing with companies such as Warner Lambert, Mennen, and Target Stores. When he left Warner Lambert in 1986 to enter academe, he was the manager of the top-performing sales district in the United States. In addition, he has served as a consultant and trainer for a variety of organizations in both the private and public sectors, primarily in the areas of marketing planning, strategy development, and service quality.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2009
• ISBN 10: 0073529796
• ISBN 13: 9780073529790
• Binding: Hardcover
• Number of pages: 768