Seeing Is Believing - Softcover

Berger, Arthur

Softcover

ISBN 10: 0073512028 ISBN 13: 9780073512020

Publisher: McGraw-Hill Education, 2011

Synopsis

Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.

About this title

From the Publisher:

Clear, engaging, and simple presentation of visual communication.
Light, friendly writing style.
Many illustrations, graphics, and cartoons that help students see the concepts being discussed in the text.
New coverage on how the eye processes information (in Chapters 1 and 2).
New coverage outlining Lasswell's model of communication as it applies to visual communication (in Chapter 1).
New coverage on ethics and visual communication, including a "Checklist for evaluating ethical behavior."
New coverage on the impact of Postmodernism on film (in Chapter 5) and design (in Chapter 8).
Expanded coverage of animation (in Chapter 7).
Expanded coverage of MTV and its effects on viewers (in Chapter 6).
Updated Computer chapter (Chapter 9) that now includes a discussion of the visual aspects of e-mail, Internet, and computer animation.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2011
• ISBN 10: 0073512028
• ISBN 13: 9780073512020
• Binding: Paperback
• Edition number: 4
• Number of pages: 288