Business: A Changing World - Softcover

Ferrell, O. C.; Hirt, Geoffrey; Ferrell, Linda

Softcover

ISBN 10: 0073511668 ISBN 13: 9780073511665

Publisher: McGraw-Hill Education, 2007

Synopsis

Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

About this title

From the Publisher:

Chapter 16, Financial Management and Securities Markets, includes even more material on personal finance and StockTrac. A new Personal Financial Management appendix (written by Vicki Bajtelsmit, author of the best-selling trade book Busy Woman's Guide to Financial Freedom) focuses on the financial concepts important in everyone's lives whether or not they choose to continue in the business world.
A new chapter 4 entitled 'Managing Information Technology and E-Business' is new to this edition. Reviewers emphasized the importance of this critical 21st century workplace issue and demanded an up-to-date, stand-alone chapter to permit students to gain more insights on this important topic.
A new boxed feature, 'dot.comment', integrates coverage of Internet -related issues in business throughout the text. The 'dot comments' explore such issues and innovations as wireless communication, streaming video, the expansion of broadband continue to provide new business opportunities and challenges, business-to-business transactions and the use of the Internet within organizations, and the many legal and social concerns that have evolved from advances in information technology and use of the Internet.
Six new role-playing exercises appear at the end of each of the text's six parts. These 'Behavioral Simulations' were developed specifically for Business: A Changing World to provide an opportunity for the development of critical thinking through team decision making. The overview of each role-play exercise can be found at the end of each part, while the roles and instructions for using and evaluating the exercises are located in the Instructor's Manual and on the instructor's portion of the Ferrell/Hirt Web site.
More service examples appear throughout, underscoring the relevance and importance of this growing part of the economy to the students' futures. E-services are addressed in the Production & Operations Management chapter (9), then expanded upon in Part 5 on Marketing.
'Explore Your Career Options' box now appear at the end of each chapter and give students the opportunity to envision the diverse career opportunities in business.
There is a strong integrated coverage of small business entrepreneurship and business values related to capitalism. Many students will ultimately find employment in the small business sector and these topics are of particular relevance and importance to them.
To maintain the short, survey nature of Business, the 4th Edition remains 16 chapters. At reviewer request, legal and regulatory environment now appears as an appendix immediately following chapter 2.
Ferrell and Hirt integrate the seven perspectives that are changing the world of business are emphasized throughout the complete teaching package. These current business challenges are integrated into the text and in boxes in each chapter. Value Diversity, Consider Ethics & Social Responsibility, Think Globally, Enhance Productivity, Strive for Quality, Embrace Technology, and NEW dot.comment boxes highlight real, often familiar companies or businesses to help students gain practical experience about business and focus on issues of concern in business today.
'Cybertrek' icons in the text direct students to the Online Learning Center where hyperlinks are provided for company, professional organization, government, and other sites that effectively illustrate concepts covered in the text.
The Business Plan in the appendix, a template of a successful business plan, shows students how many of the topics covered in the book fit together and how they can be captured in a strong Plan.
A Solve the Dilemma box in each chapter gives students an opportunity to think creatively in applying chapter concepts to hypothetical situations that could occur in the real world.
End-of-chapter learning devices include a summary that repeats chapter learning objectives, a list of key terms, Check Your Progress questions to test and reinforce understanding, and Get Involved exercises to challenge students to apply and expand on concepts learned in the chapter. A comprehensive, challenging video case at the end of each chapter tests students' judgment and decision-making skills. New to this edition are additional video cases for each chapter which are available for use by the instructor. A Build Your Skills exercise at the end of each chapter provides an opportunity to build critical skills through a variety of self-tests and other exercises.
McGraw-Hill's Knowledge Gateway - The Complete Resource for Teaching Online Courses. McGraw-Hill/Irwin, in partnership with Eduprise, is proud to bring this unique service to instructors. This comprehensive Website contains a wealth of information for any professor interested in teaching online. Level one is available to any instructor browsing our Website. Level two is reserved for McGraw-Hill customers and contains access to free technical and instructional design assistance.
PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you're short on time, we even have a team ready to help you create your site!
You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.
PowerWeb.Business Week Edition. Your students can subscribe to Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to Business Week's registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 007-251530-9.

About the Author:

O.C. Ferrell is Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Memphis, University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University, as well as visiting positions at Queen's University (Ontario, Canada), University of Michigan (Ann Arbor), University of Wisconsin (Madison), and University of Hannover (Germany). He has served as a faculty member for the Masters Degree Program in Marketing at Thammasat University (Bangkok, Thailand). Dr. Ferrell received his BA and MBA from Florida State University and his PhD from Louisiana State University. His teaching and research interests include business ethics, corporate citizenship, and marketing. Dr. Ferrell is widely recognized as a leading teacher and scholar in business. His articles have appeared in the Journal of Marketing Research, Journal of Business Ethics, Journal of Marketing, Journal of Business Research, Journal of Macromarketing, Journal of the Academy of Marketing Science, and others. His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading text in this field. He has also coauthored numerous textbooks for marketing, management, and other business courses, as well as a trade book on business ethics. He chaired the American Marketing Association (AMA) ethics committee that developed its current code of ethics. He was the vice president of Marketing Education and president of the Academic Council for the AMA. Dr. Ferrell's major focus is teaching and preparing learning material for students. He has travelled extensively to work with students and understands the needs of instructors of introductory business courses. He lives in Fort Collins, Colorado and enjoys skiing, golf, and international travel.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2007
• ISBN 10: 0073511668
• ISBN 13: 9780073511665
• Binding: Paperback
• Edition number: 6
• Number of pages: 624