From the Publisher:
Opening Vignettes Each chapter begins with a true story that illustrates key concepts. Ex. Ch. 1 Exxon Corp (The significance of interactions between business government and society) ; Ch. 3 The American Tobacco Company (The Power of Commerce to shape society); Ch. 4 McDonald's Corporation (Difficulty of conflict resolution where the philosophies, values and ideologies of critics are irreconcilable with those of corporations).
Case studies - These end of chapter cases are written in depth, by the authors, giving students a broad base of information for discussion. The authors believe that students benefit from longer rather than shorter cases or short incidents. Students also benefit from immediate application of the case study to the text. Cases may be used as a basis for group discussions and additional research.
Web site URLs in the opening profiles and within the chapters provide students a reference to use for learning more about the people and concepts presented.
Completely revised Chapter 6, 'Implementing Corporate Social Programs' presents a thorough discussion of the way social responsibility is taking hold in business. Students learn the basics of such 'hot topics' as corporate philanthrophy, and community economic development plans- items that fill the popular press today.
Three new Case studies 1)Airline Deregulation 2)Columbia/HCA Healthcare Corp. 3)Federal Express and Congress.
Six new chapter opening vignettes - McDonald's, ch. 4; Royal/Dutch Shell, ch. 6; American Honda Motor Company, ch. 8;Monsanto, ch.10;Archer-Daniels Midland Co., ch.11;and British Petroleum, ch.12.
About the Author:
John F. Steiner is Professor of Management at California State University, Los Angeles. He received his B.S. from Southern Oregon State College and received an M.A. and Ph.D. in political science from the University of Arizona. He has coauthored two other books with George A. Steiner, Issues in Business and Society, and Casebook for Business, Government, and Society. He is also the author of Industry, Society, and Change: A Casebook. Professor Steiner is a former chair of the Social Issues in Management Division of the Academy of Management and former chair of the Department of Management at California State University, Los Angeles.
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