Items related to Essentials of Contemporary Advertising (IRWIN MARKETING)
Essentials of Contemporary Advertising, 3/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the students real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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- PublisherMcGraw Hill
- Publication date2015
- ISBN 10 0073404888
- ISBN 13 9780073404882
- BindingPaperback
- Edition number3
- Number of pages608
- Rating
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