Essentials of Marketing

3.64 avg rating
( 58 ratings by GoodReads )
 
9780073404813: Essentials of Marketing

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs.

Building on Pioneering Strengths
This author team pioneered an innovative structure— using the “four Ps” with a managerial approach—for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Basic Marketing and Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas.

What’s different about Basic Marketing?
The success of this franchise is not the result of a single strength—or one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text’s four Ps framework, managerial orientation, and strategy planning focus have proved to be foundation pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package.
1. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and “how-to-do-it” techniques that relate to our overall framework for marketing strategy planning. Similarly, the Marketing Plan Coach on the Student CD and the text website helps students see how to create marketing plans. Taken together, these items speed the development of “marketing sense” and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work.
2. As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat “special” topics—like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketing—in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas.
3. The comprehensive package of materials gives your customer the flexibility to teach marketing their way– or for the student, the ability to earn marketing their way.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-7175

More Information About This Seller | Ask Bookseller a Question

Buy New
50.22
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Quantity Available: 1
International Edition
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-190516-534

More Information About This Seller | Ask Bookseller a Question

Buy New
50.77
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Quantity Available: 1
International Edition
Seller
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHAK534

More Information About This Seller | Ask Bookseller a Question

Buy New
50.81
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Softcover Quantity Available: 5
International Edition
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-7175

More Information About This Seller | Ask Bookseller a Question

Buy New
53.29
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
Published by McGraw-Hill/Irwin
ISBN 10: 0073404810 ISBN 13: 9780073404813
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Book Condition: New. 0073404810 New Condition. Bookseller Inventory # NEW6.0033946

More Information About This Seller | Ask Bookseller a Question

Buy New
49.88
Convert Currency

Add to Basket

Shipping: 4.03
Within U.S.A.
Destination, Rates & Speeds

6.

Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0073404810

More Information About This Seller | Ask Bookseller a Question

Buy New
58.48
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2009. Paperback. Book Condition: New. Bookseller Inventory # P110073404810

More Information About This Seller | Ask Bookseller a Question

Buy New
61.73
Convert Currency

Add to Basket

Shipping: 2.41
Within U.S.A.
Destination, Rates & Speeds

8.

Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800734048131.0

More Information About This Seller | Ask Bookseller a Question

Buy New
99.01
Convert Currency

Add to Basket

Shipping: 3.22
Within U.S.A.
Destination, Rates & Speeds

9.

Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Softcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e and all of the other teaching and learning materials that accompany it will satisfy your customers' needs. Building on Pioneering Strengths This author team pioneered an innovative structure using the "four Ps" with a managerial approachfor the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Basic Marketing and Essentials of Marketing , there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. What's different about Basic Marketing? The success of this franchise is not the result of a single strengthor one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text's four Ps framework, managerial orientation, and strategy planning focus have proved to be foundation pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. 1. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning. Similarly, the Marketing Plan Coach on the Student CD and the text website helps students see how to create marketing plans. Taken together, these items speed the development of "marketing sense" and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work. 2. As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat "special" topicslike relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketingin separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas. 3. The comprehensive package of materials gives your customer the flexibility to teach marketing their way or for the student, the ability to earn marketing their way. Bookseller Inventory # ABE_book_new_0073404810

More Information About This Seller | Ask Bookseller a Question

Buy New
102.31
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Hardcover Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2009. Hardback. Book Condition: New. 12th Revised edition. 277 x 216 mm. Language: English . Brand New Book. This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e - and all of the other teaching and learning materials that accompany it - will satisfy your customers needs. Building on Pioneering Strengths: This author team pioneered an innovative structure - using the four Ps with a managerial approach - for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Basic Marketing and Essentials of Marketing , there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing s best practices and ideas. What s different about Basic Marketing ? The success of this franchise is not the result of a single strength - or one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text s four Ps framework, managerial orientation, and strategy planning focus have proved to be foundation pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and how-to-do-it techniques that relate to our overall framework for marketing strategy planning. Similarly, the Marketing Plan Coach on the Student CD and the text website helps students see how to create marketing plans. Taken together, these items speed the development of marketing sense and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work. As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat special topics - like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketing - in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas. The comprehensive package of materials gives your customer the flexibility to teach marketing their way - or for the student, the ability to earn marketing their way. Bookseller Inventory # BZV9780073404813

More Information About This Seller | Ask Bookseller a Question

Buy New
128.22
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds