New Products Management

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9780073404806: New Products Management

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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Crawford, C. Merle; Di Benedetto, C. Anthony
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ISBN 10: 0073404802 ISBN 13: 9780073404806
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Crawford, C. Merle; Di Benedetto, C. Anthony
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Book Description McGraw-Hill, 2011. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![9238sMGNewProducsTManage]. Bookseller Inventory # 978007340480624

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Crawford, C. Merle; Di Benedetto, C. Anthony
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