This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
"synopsis" may belong to another edition of this title.
J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin, U.S.A. Soft cover. Book Condition: New. book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality Textbook. Different ISBN and cover image with US edition. Fast shipping and ship within 48hours by UPS/DHL global express service to any US destination within 3-5 business days. We do not ship to Po Box, APO and FPO address. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. Some international textbooks may come with different exercises or cases at the end of chapters compare to US edition. Bookseller Inventory # 004325
Book Description Irwin Professional Pub, Burr Ridge, Illinois, U.S.A., 2009. Soft cover. Book Condition: New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English Different ISBN and Cover Image with US Edition. sand Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. Bookseller Inventory # 001335
Book Description McGraw-Hill Education. Book Condition: Brand New. Softcover, International Edition. This is an International Edition. Bookseller Inventory # 21416695
Book Description McGraw-Hill Education, 2009. Softcover. Book Condition: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order for easy delivery. Bookseller Inventory # 9780073404769
Book Description Soft cover. Book Condition: New. International Edition. Absolutely Brand New Textbook. This is an International Edition Textbook. Fast shipping , 3-5 business days Delivery to US and Canada, 4-6 days delivery to EU and Asia countries via express service. Ship from Multiple Locations, including US, EU, ASIA for inventory purpose. We do not ship to PO/FPO/APO address. Printed in USA with High Quality Paper (not Indian edition due to B/W printing and poor quality paper). Book is printed in English, as the US edition. If US edition printed in color, our book printed in color too! Most international edition has different ISBN and Cover design. Occasionally. international textbooks may come with different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA. Bookseller Inventory # 10f219780071267816
Book Description Burr Ridge, Illinois, U.S.A.: Irwin Professional Pub, 2009. Soft cover. Book Condition: New. International Edition. Brand new book - nice international edition - fast delviery--. Bookseller Inventory # ABE-10224597557
Book Description McGraw-Hill Education, 2009. Hardcover. Book Condition: New. Bookseller Inventory # P110073404764
Book Description McGraw-Hill Education, 2009. Hardcover. Book Condition: New. Brand New, Gift conditionWe Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!. Bookseller Inventory # 343093297t
Book Description Book Condition: New. US Edition Book In Mint condition. Shipping with Trackable Method. Bookseller Inventory # 0073404764-TOS
Book Description McGraw-Hill Education, 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # 0073404764