Marketing Research

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9780073404707: Marketing Research

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.

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About the Author:

Eric Shiu teaches Marketing Research at the University of Birmingham

Joseph Hair is Professor of Marketing at Kennesaw State University

Robert Bush teaches at Louisiana State University, Lafayette

David Ortinau teaches at the University of South Florida

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