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Argenti, Paul A Corporate Communication ISBN 13: 9780073403175

Corporate Communication - Softcover

 
9780073403175: Corporate Communication
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Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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  • PublisherMcGraw-Hill Education
  • Publication date2012
  • ISBN 10 0073403172
  • ISBN 13 9780073403175
  • BindingPaperback
  • Edition number6
  • Number of pages328
  • Rating

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9780071326155: Corporate Communication (Int'l Ed)

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Publisher: McGraw-Hill Education / Asia, 2012
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