Corporate Information Strategy and Management: Text and Cases - Hardcover

Applegate, Lynda M; Austin, Robert D; Soule, Deborah L

Hardcover

ISBN 10: 0073402931 ISBN 13: 9780073402932

Publisher: McGraw-Hill Education, 2008

Synopsis

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

About this title

About the Author:

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2008
• ISBN 10: 0073402931
• ISBN 13: 9780073402932
• Binding: Hardcover
• Number of pages: 528