Items related to Introduction to Information Systems
O’Brien’s Introduction to Information Systems 14e continues to reflect the movement toward enterprise-wide business applications. George Marakas from the University of Kansas joins as a co-author on this new edition. New real world case studies correspond with this curriculum shift. The text’s focus is on teaching the general business manager how to use and manage the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making.
"synopsis" may belong to another edition of this title.
From the Publisher:
2 brand new chapters 6 - The Internet and Electronic Commerce and 7 - Intranets, Extranets, and Electronic Collaboration;
All new real world cases (2 per chapter) and real world problems (4 per chapter) from 1997 sources like Computerworld, Fortune, and other business/IT publications. O'Brien vs. competition always has the most up-to-date and current case material;
All new 5-part continuing real world case found at the end of each module called Business on the Internet, featuring companies like Amazon.com books, Yahoo, Excite, and others.
Simple five-level framework - as with all O'Brien texts, the 2nd Alt. Ed. is organized around the five-level framework (foundation concepts, technology, applications, development, management) that emphasizes the IS knowledge a managerial end user needs to know.
Distributes and integrates IS theory throughout, instead of concentrating it in early chapters.
About the Author:
All new real world cases (2 per chapter) and real world problems (4 per chapter) from 1997 sources like Computerworld, Fortune, and other business/IT publications. O'Brien vs. competition always has the most up-to-date and current case material;
All new 5-part continuing real world case found at the end of each module called Business on the Internet, featuring companies like Amazon.com books, Yahoo, Excite, and others.
Simple five-level framework - as with all O'Brien texts, the 2nd Alt. Ed. is organized around the five-level framework (foundation concepts, technology, applications, development, management) that emphasizes the IS knowledge a managerial end user needs to know.
Distributes and integrates IS theory throughout, instead of concentrating it in early chapters.
James A. O'Brien (Haiku, HI) is a professor at Northern Arizona University.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Higher Education
- Publication date2007
- ISBN 10 0073402923
- ISBN 13 9780073402925
- BindingHardcover
- Number of pages592
- Rating
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