New Venture Creation: Entrepreneurship for the 21st Century - Softcover

Timmons, Jeffry; Spinelli, Stephen

Softcover

ISBN 10: 0073381551 ISBN 13: 9780073381558

Publisher: McGraw-Hill Education, 2008

Synopsis

New Venture Creation: Entrepreneurship for the 21st Century is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. It continues to be the product of experience and considerable research in the field―rooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic way―through text, case studies and hands-on exercises―students are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources and networks are required to pursue different entrepreneurial opportunities. The Eighth edition includes new cases and exercises, updated Web sites, and new text material to capture the current financial, economic, technological, and globally competitive environment of this first decade of the new century.

About this title

From the Publisher:

New Chapter 5-The Internet-The Entrepreneurs Dream
9 New Text Cases: Roxanne Quimby, Michael Healey, Wayne Postoak (A new Native American Case), Fax International Japan (B case in IM), Gary and George Mueller, Internet Securities,
Quick Lube Franchise Company, Paul J. Tobin, Boston Communications Group,Inc.
3 New Cases in IM: Burt's Bees, Michael Healey, Fax International Japan
New Pedagogy: Bulleted lists to summarize important material; Mind Bender-critical thinking exercises added to end of chapter material
Perforated paperback format containing worksheets, checklists and questionnaires
Retained Cases: Outdoor Scene, Inc; PC Build, Inc.; Fenchel Lampshade, Inc; Michigan Lighting, Inc; Fax International; Douglas Ranalli and Shae Plimley; Hindman & Company; Bridge Capital Investors; Steve Spinelli and the Jiffy Lube Story; Jiffy Lube International

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2008
• ISBN 10: 0073381551
• ISBN 13: 9780073381558
• Binding: Paperback
• Number of pages: 704