Foundations of Business Communication: An Integrative Approach - Softcover

Young, Dona

Softcover

ISBN 10: 0072979542 ISBN 13: 9780072979541

Publisher: McGraw-Hill Higher Education, 2005

Synopsis

Dona Young is a charismatic, passionate author with a strong background in teaching, curriculum design, faculty development, and corporate training. Our shared vision is developing a text and package that prepares students to communicate at all levels and leads them to successful business careers. One important learning theme of the text is "Explore, Practice, Apply." Students first learn to embrace the idea that communication consists of different skill sets and that, given the right tools, they can master these skills. Because students bring in varying levels of ability, the learning materials are diagnostic and flexible: they help students assess their strengths and weaknesses in the different skills sets and then engage them in practice exercises to develop expertise. Finally, students learn decision-making strategies that motivate them to apply their skills to real-world situations.

About this title

Synopsis:

This book presents essential communication techniques to streamline efficiency in every business. "Foundations of Business Communication" uses a selection of margin boxes including Coaching Tips and Communication Challenges to reinforce the hands-on techniques of communication in an increasingly arms-length and borderless environment. "BusinessWeek" cases and related assignments provide real-world exposure and support.

About the Author:

Dona Young is an educator and consultant who has extensive experience in creating innovative and effective curricula in business communications.

About this edition

• Publisher: McGraw-Hill Higher Education
• Publication date: 2005
• ISBN 10: 0072979542
• ISBN 13: 9780072979541
• Binding: Paperback
• Number of pages: 568