Entrepreneurship, by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
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Book Description McGraw-Hill Higher Education, 2004. Hardcover. Book Condition: New. Entrepreneurship with OLC/PowerWeb card: WITH OLC AND Powerweb Card Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Bookseller Inventory # 1111-9780072971859
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072971851 Ships promptly. Bookseller Inventory # AUD5442.2JJIF032516H0350
Book Description McGraw-Hill/Irwin, 2004. Hardcover. Book Condition: New. 6. Bookseller Inventory # DADAX0072971851
Book Description McGraw-Hill/Irwin, 2004. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110072971851