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Marketing Management Text and Cases (McGraw-Hill/Irwin Series in Marketing) - Hardcover

 
9780072967623: Marketing Management Text and Cases (McGraw-Hill/Irwin Series in Marketing)
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Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

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  • PublisherMcGraw-Hill Higher Education
  • Publication date2004
  • ISBN 10 0072967625
  • ISBN 13 9780072967623
  • BindingHardcover
  • Number of pages832

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Lal, Rajiv; Quelch, John; Rangan, V Kasturi
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