Survey Research Handbook (Paperback) (McGraw-Hill/Irwin Series in Marketing)

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9780072945485: Survey Research Handbook (Paperback) (McGraw-Hill/Irwin Series in Marketing)

The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

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Alreck, Pamela L; Settle, Robert B.
Published by McGraw-Hill Education
ISBN 10: 0072945486 ISBN 13: 9780072945485
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Alreck, Pamela L; Settle, Robert B.
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Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. 3rd Revised edition. 228 x 188 mm. Language: English . Brand New Book. The Survey Research Handbook, Third Edition by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text. Bookseller Inventory # AA39780072945485

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Alreck, Pamela L; Settle, Robert B.
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Alreck, Pamela L; Settle, Robert B.
Published by McGraw-Hill Education - Europe, United States (2003)
ISBN 10: 0072945486 ISBN 13: 9780072945485
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Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. 3rd Revised edition. 228 x 188 mm. Language: English . Brand New Book. The Survey Research Handbook, Third Edition by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text. Bookseller Inventory # AA39780072945485

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Alreck, Pamela L; Settle, Robert B.
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Book Description McGraw-Hill Education, 2003. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CM-9780072945485

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Alreck, Pamela L; Settle, Robert B.
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Book Description Irwin Professional Pub, 2003. Paperback. Book Condition: Brand New. 3rd sub edition. 463 pages. 9.25x7.50x0.75 inches. In Stock. Bookseller Inventory # __0072945486

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Alreck, Pamela L; Settle, Robert B.
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Book Description McGraw-Hill/Irwin, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0072945486

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Alreck, Pamela L; Settle, Robert B.
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Book Description 2003. Paperback. Book Condition: New. 3rd. 186mm x 18mm x 233mm. Paperback. The Survey Research Handbook, Third Edition by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just t.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 496 pages. 0.730. Bookseller Inventory # 9780072945485

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Alreck, Pamela L; Settle, Robert B.
ISBN 10: 0072945486 ISBN 13: 9780072945485
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Book Description 2003. Paperback. Book Condition: New. 3rd. 186mm x 18mm x 233mm. Paperback. The Survey Research Handbook, Third Edition by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reade.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 496 pages. 0.730. Bookseller Inventory # 9780072945485

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Alreck, Pamela L; Settle, Robert B.
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Book Description McGraw-Hill/Irwin, 2003. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: PART ONE: Planning and Designing the Survey Chapter 1: Initiating a Survey Chapter 2: Planning the Project Chapter 3: Designing the Sample PART TWO: Developing Survey Instruments Chapter 4: Composing Questions Chapter 5: Creating Item Scales Chapter 6: Building Questionnaires PART THREE: Collecting and Processing Data Chapter 7: Self-Administered Surveys Chapter 8: Collecting Interview Data Chapter 9: Processing Data PART FOUR: Interpreting and Reporting Results Chapter 10: Describing Data Distributions Chapter 11: Measuring item Interactions Chapter 12: Reporting the Information Appendix A: Conducting Focus Groups B: Conducting Experiments C: Presenting Survey Results GLOSSARY INDEX. Bookseller Inventory # ABE_book_new_0072945486

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