Survey Research Handbook (Paperback) (Irwin Marketing)

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9780072945485: Survey Research Handbook (Paperback) (Irwin Marketing)

The "Survey Research Handbook, Third Edition" by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

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Pamela L. Alreck, Robert B. Settle
Published by McGraw-Hill Education (2003)
ISBN 10: 0072945486 ISBN 13: 9780072945485
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Pamela L. Alreck, Robert B. Settle
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Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. 3rd Revised edition. 228 x 188 mm. Language: English . Brand New Book. The Survey Research Handbook, Third Edition by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text. Bookseller Inventory # AA39780072945485

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Pamela L. Alreck, Robert B. Settle
Published by McGraw-Hill Education - Europe, United States (2003)
ISBN 10: 0072945486 ISBN 13: 9780072945485
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Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. 3rd Revised edition. 228 x 188 mm. Language: English . Brand New Book. The Survey Research Handbook, Third Edition by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text. Bookseller Inventory # AA39780072945485

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Alreck, Pamela L.
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Pamela L. Alreck, Robert B. Settle
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Book Description McGraw-Hill/Irwin, 2003. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX0072945486

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Alreck, Pamela L.; Settle, Robert B.
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Book Description Irwin Professional Pub, 2003. Paperback. Book Condition: Brand New. 3rd sub edition. 463 pages. 9.25x7.50x0.75 inches. In Stock. Bookseller Inventory # __0072945486

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Book Description McGraw-Hill Education, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0072945486

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Alreck, Pamela L.; Settle, Robert B.
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Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0072945486 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0072945486ZN

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