Bernheim and Whinston’s Microeconomics focuses on the core principles of the intermediate microeconomic course: individuals and firms making decisions, competitive markets, and market failures. An accessible text that does not require knowledge of calculus, Microeconomics utilizes examples and integrates topics that will stimulate and motivate students.
Key advantages of Bernheim and Whinston’s approach are:
1) A fresh, up-to-date treatment of modern microeconomic theory.
2) A clear and engaging writing style, along with innovative pedagogy that provides students with more accessible ways to understand and master difficult concepts.
3) Numerous real-world applications that are closely tied to the theoretical material developed in the text.
4) Teaches students to solve a wide range of quantitative problems without requiring calculus.
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Michael D. Whinston is the Robert E. and Emily H. King Professor of Business Institutions in the Department of Economics at Northwestern University. He also holds appointments at Northwestern’s School of Law and its Kellogg Graduate School of Management. Whinston received his B.S. and M.B.A. from the Wharton School at the University of Pennsylvania and his Ph.D. from M.I.T. He taught at Harvard from 1984 to 1997 before moving to Northwestern. His research has covered a variety of topics in microeconomics, including game theory, the design of contracts and organizations, fi rm behaviour in oligopolistic markets, antitrust, and law and economics. He has also conducted empirical research on the airline and pharmaceutical industries, and served as a consultant―for private parties, the government, and the courts―in various antitrust cases. Whinston is a co-author of the leading graduate textbook in microeconomics, Microeconomic Theory (Oxford University Press, 1995), and is also the author of Lectures on Antitrust Economics (MIT Press, 2006). He and Bernheim have collaborated since 1983, and are excited about this opportunity to produce an innovative new microeconomics text for undergraduates.
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