Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) (Mcgraw Hill/Irwin Series in Marketing)

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9780072865493: Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) (Mcgraw Hill/Irwin Series in Marketing)

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

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Hawkins, Del I.;Best, Roger J.;Coney, Kenneth A.
Published by McGraw-Hill Irwin, Boston, MA (2004)
ISBN 10: 0072865490 ISBN 13: 9780072865493
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Book Description McGraw-Hill Irwin, Boston, MA, 2004. Hardcover. Book Condition: New. 9th Edition. Still in Shrinkwrap Multiple copies available this title. Quantity Available: 12. ISBN: 0072865490. ISBN/EAN: 9780072865493. Pictures of this item not already displayed here available upon request. Inventory No: 1560791896. Bookseller Inventory # 1560791896

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Book Description McGraw-Hill/Irwin, 2004. Hardcover/CD-ROM. Book Condition: New. No Jacket. Ninth Edition. New 2004 Copyright In Hardcover And Factory Sealed CD-ROM Formats, Consumer Behavior, Building Marketing Strategy, Ninth Edition: Student Text With Factory Sealed LS Survey Data CD, Parts One-Six, Chapters 1-20, Chapters Summaries, Appendix A And B, Index, Full Color Illustrations, Full Color Photography, 790 Pages, Pictorial Blue And White Cover And Possible Light Shelf Wear (2004 Copyright). Bookseller Inventory # 493777

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Del I. Hawkins; Kenneth Coney; Roger Best
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Book Description McGraw-Hill Higher Education, 2003. Hardcover. Book Condition: Brand New. 9th hardback/cd-rom edition. 790 pages. 10.50x8.25x1.25 inches. In Stock. Bookseller Inventory # 0072865490

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