Business Marketing - Softcover

Bingham, Frank G.; Gomes, Roger; Knowles, Patricia A.

Softcover

ISBN 10: 0072859113 ISBN 13: 9780072859119

Publisher: McGraw-Hill Higher Education, 2004

Synopsis

Business Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers as well as the newest developments and insights into this rapidly changing field, the authors provide a practical introduction to this important marketing area. Business Marketing focuses on general business marketing, e-commerce/internet marketing, and business ethics. The new edition features a wealth of pedagogical aids which add structure and depth to the learning process. From end-of-chapter reviews of the Concept Questions and Chapter Cases, to the real-world profiles found in the Business Marketing in Action, Strategy at Work, and What Would You Do? boxes, the 3rd Edition of Business Marketing actively involves students in the real world of business marketing.

About this title

From the Publisher:

Each chapter features real-world cases and applications assignments in e-commerce, Internet Marketing, and business ethics. Each case has been specifically created to apply and support student's understanding of chapter concepts. All cases and assignments are new.
Comprehensive and flexible format allows instructors to focus on general business marketing, e-commerce/Internet marketing, or business ethics.
Text has a practical application of business theory, presented in an engaging and intellectually challenging format.
business and marketing ethics action boxes included in every chapter which addresses complex ethical considerations integral to successful decision-making and presents the theoretical basis for ethical decision making.
Chapter Cases provide a focused examination of the chapter's topics and issues, followed by assignments to probe for causes, solutions, and lessons. Cases are new and have been classroom tested.
Great pedagogy: Chapter Outlines provide a 'road map' to the chapter, reflecting the way in which various topics are related. Learning Objectives highlight the primary points of interest in the chapter. Concept Questions check retention of concepts before getting to the end of a chapter. Business Marketing in Action boxes contain a brief story of real business dilemmas or tactics and illustrate a major concept. Strategy at Work boxes give students a picture of real-life marketing strategy at work. What Would You Do boxes present an ethical issue for discussion or team presentations. Enumerated Summaries recap chapter contents point by pint, and are numbered for easy reference. All have been classroom tested.
Instructor's Manual/Test Bank: 0844215376: Presents chapter-by-chapter instructor's notes for special features in the text and end-of-chapter cases, Internet assignments, answers to cases and assignments, and over 70 transparency masters. Expanded test question database offer 1,300 multiple choice, true/false, short answer and essay questions.

Computest: 0658015354

Video: 0-658-01536-2: Only BSB book to offer Four segments pertinent to Business Marketing: "Logistics-Careers with a Challenge;' "The Next Generation of B2B e-Commerce; "Ethics and Success in Business; - and "Your Competitive Edge.'

About this edition

• Publisher: McGraw-Hill Higher Education
• Publication date: 2004
• ISBN 10: 0072859113
• ISBN 13: 9780072859119
• Binding: Paperback
• Number of pages: 496