Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)

4.17 avg rating
( 18 ratings by Goodreads )
 
9780072830873: Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Hair, Jr., Joseph; Bush, Robert; Ortinau, David
Published by McGraw-Hill/Irwin
ISBN 10: 0072830875 ISBN 13: 9780072830873
New Hardcover Quantity Available: 1
Seller:
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072830875 Ships promptly. Bookseller Inventory # GHP4848KJGG042617H0080

More Information About This Seller | Ask Bookseller a Question

Buy New
6.03
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Jr., Joseph Hair; Robert Bush; David Ortinau
Published by McGraw-Hill/Irwin (2005)
ISBN 10: 0072830875 ISBN 13: 9780072830873
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2005. Hardcover. Book Condition: New. book. Bookseller Inventory # M0072830875

More Information About This Seller | Ask Bookseller a Question

Buy New
20.06
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Hair, Jr., Joseph; Bush, Robert; Ortinau, David
Published by U.S.A.: McGraw-Hill/Irwin (2005)
ISBN 10: 0072830875 ISBN 13: 9780072830873
New Soft cover Quantity Available: 1
International Edition
Seller:
paylesstextbook
(Walnut, CA, U.S.A.)
Rating
[?]

Book Description U.S.A.: McGraw-Hill/Irwin, 2005. Soft cover. Book Condition: New. 3rd Edition. New international edition [Soft Cover] same contents as US edition. [The Cover image and ISBN may different than the US Edition] [Printed in COLOR on Quality Paper] [Occasionally, international edition textbooks may come with different exercises and cases at the end of chapters] [Fast Shipping with tracking. Bookseller Inventory # ABE-1470090228311

More Information About This Seller | Ask Bookseller a Question

Buy New
19.43
Convert Currency

Add to Basket

Shipping: 7.55
Within U.S.A.
Destination, Rates & Speeds

4.

Hair, Jr., Joseph, Bush, Robert, Ortinau
Published by McGraw-Hill/Irwin (2005)
ISBN 10: 0072830875 ISBN 13: 9780072830873
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2005. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110072830875

More Information About This Seller | Ask Bookseller a Question

Buy New
26.05
Convert Currency

Add to Basket

Shipping: 1.50
Within U.S.A.
Destination, Rates & Speeds

5.

Jr., Joseph Hair, Robert Bush, David Ortinau
Published by McGraw-Hill/Irwin (2005)
ISBN 10: 0072830875 ISBN 13: 9780072830873
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2005. Hardcover. Book Condition: New. 3. Bookseller Inventory # DADAX0072830875

More Information About This Seller | Ask Bookseller a Question

Buy New
30.97
Convert Currency

Add to Basket

Shipping: 3.01
Within U.S.A.
Destination, Rates & Speeds