"Small Business Management: An Entrepreneur's Guidebook, 4e", takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world. This text also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experience in the "real world" as an owner, manager or employee of one or more small businesses.
"synopsis" may belong to another edition of this title.
Profiles provide close-up views of small business owners or actual business situations to help students focus on the main concepts of each chapter. These are examples of the real world and may not always illustrate the 'how to' of small business but may sometimes present the 'how not to.'
An innovative feature is the Workbook for Developing a Successful Business Plan. This provides a discussion of what a business plan is and how to develop one yourself.
Chapter summaries are coordinated with the numbered Learning Objectives to provide a basis for better review of the material.
Two end of chapter cases analyze, amplify, and apply the material learned by the student.
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You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.
PowerWeb.New profiles have been added to further highlight small business management. New profiles include Farris-Feuerborn Memorial Chapel, and eGo-an electric bike company.
All data, charts and statistics have been updated to reflect the most current information.
Chapter 9 now includes information on e-training, a current, hot topic.
Cultural diversity material has been streamlined in chapter 2.
The new and updated version of 'The New Business Mentor CD' by Fast Trac can be packaged with the text, or purchased as a stand alone item. The New Business Mentor is a business assessment and planning tool for aspiring entrepreneurs, and business owners and managers. Choose to have the live mentor guide you through the assessments and planning tools, or explore the Business Mentor on your own. Expert advice from the live mentor and other stories from real entrepreneurs will inspire you to follow your own entrepreneurial dreams. Multiple entry-points throughout the planning process allow the Business Mentor to respond to your immediate needs.
Chapter 5 on Planning has been revised to include an improved section on financial planning, an explanation of SWOT analysis, and coverage of contingencies.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill College, Boston, MA, 2002. Softcover. Book Condition: New. 4th Edition. Brand new. In Shrinkwrap CD included. Quantity Available: 1. ISBN: 0072817976. ISBN/EAN: 9780072817973. Pictures of this item not already displayed here available upon request. Inventory No: 1560727524. Bookseller Inventory # 1560727524
Book Description McGraw-Hill/Irwin, 2002. Paperback. Book Condition: New. 4. Bookseller Inventory # DADAX0072817976
Book Description McGraw-Hill/Irwin 2002-07-17, 2002. Book Condition: New. Still in shrinkwrap. Shrinkwrap does have tear in upper right hand corner with that corner of edging showing shelfwear. Includes CD!. Bookseller Inventory # 117938
Book Description McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, International Edition, cd, 4th Edition . Premium quality books. Ship via FedEx, UPS, DHL.?? Delivery time is 3-5 biz days. Bookseller Inventory # 0072817976
Book Description McGraw-Hill/Irwin, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0072817976
Book Description McGraw-Hill/Irwin, 2002. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-004-67-8250008