Consumers (McGraw-Hill/Irwin Series in Marketing)

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9780072537147: Consumers (McGraw-Hill/Irwin Series in Marketing)

"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

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From the Publisher:

Global examples and concepts are woven into the fabric of the text with many more examples than presented in any other textbook.
The impact of the Internet and other technological advances on consumer's lives and actions is integrated throughout the text.
Focus on how culture affects both internal, individual variables such as perception, emotions, memory, and decision-making as well as self-concept, lifestyle, values, and family structure.
Authors develop the 'Wheel of Consumption' emphasizing the consumption cycle from pre-consumption thoughts, feelings, and actions to consumption and post-consumption thoughts, feelings, and actions.
Consumer Satisfaction (CH 17) is a unique chapter that summarizes the most current research on how to deliver value and satisfaction to consumers.
Consumption Meanings (CH 18) presents a rich discussion of what consumption means to consumers, employing cutting-edge theories and common-sense examples.
Recycling, Reuse, and Disposal (CH 19) presents the most current information on post-acquisition attitudes and behaviors and green marketing.
Pedagogical features:
Chapter opening vignettes
Consumer Chronicles boxes
Good Practice boxes
Industry Insight boxes
'You Make the Call' end of chapter decision- making cases
Internet/WWW icons

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Arnould, Eric J, Price, Linda, Zinkhan,
Published by McGraw-Hill/Irwin (2003)
ISBN 10: 0072537140 ISBN 13: 9780072537147
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Eric J Arnould, Linda Price, George M Zinkhan
Published by McGraw-Hill/Irwin (2003)
ISBN 10: 0072537140 ISBN 13: 9780072537147
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Ergodebooks
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