Consumers

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9780072537147: Consumers

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

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Arnould, Eric J, Price, Linda, Zinkhan,
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Eric J Arnould, Linda Price, George M Zinkhan
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