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Pricing: Making Profitable Decisions - Hardcover

 
9780072528817: Pricing: Making Profitable Decisions
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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

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Synopsis:
Synthesizing marketing and economic principles, this updated edition of "Pricing" provides a basis for analyzing pricing alternatives within legal and corporate constraints. In accessible language, the author explains the economic underpinnings of pricing decisions. Actual examples from AOL, PepsiCo, AT & T, and Boeing help readers better understand topics such as supply and demand, quality perception, and price premiums.
About the Author:
Kent Monroe is a professor at the University of Illinois.

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  • PublisherMcGraw-Hill Education
  • Publication date2002
  • ISBN 10 0072528818
  • ISBN 13 9780072528817
  • BindingHardcover
  • Edition number3
  • Number of pages688
  • Rating

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