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Strategic Marketing Management Cases w/Excel Spreadsheets - Softcover

 
9780072514827: Strategic Marketing Management Cases w/Excel Spreadsheets
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Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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  • PublisherMcGraw-Hill Education
  • Publication date2001
  • ISBN 10 0072514825
  • ISBN 13 9780072514827
  • BindingPaperback
  • Number of pages696

Other Popular Editions of the Same Title

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ISBN 10:  ISBN 13:  9780256105315
Publisher: McGraw-Hill Inc.,US, 1992
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