Cases in E-Commerce - Hardcover

Rayport, Jeffrey; Jaworski, Bernard

Hardcover

ISBN 10: 0072500956 ISBN 13: 9780072500950

Publisher: McGraw-Hill Education, 2001

Synopsis

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

About this title

From the Publisher:

30 cutting edge e-Commerce cases from experts in the field. Many written by Jeffrey Rayport for Marketspace course that he originated at Harvard.Case Dashboard - features the following types of material for each case:
- Overview of the case
- Prep questions and answers
- Discussion questions
- Board plans
- Potholes
- Related Cases
- Related Completely Prepared Lectures
- News and Headlines
- Recommended Readings, Links, etc.

- Original journalistic articles and commentary on the New Economy
- Daily newsletter: The "Daily Dose" keeps you up-to-date on New Economy happenings online or via a free daily email list-serve
- Video interviews with leaders (Gurus) of the New Economy
- Information on online Dot.

About the Author:

Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2001
• ISBN 10: 0072500956
• ISBN 13: 9780072500950
• Binding: Hardcover
• Number of pages: 656