Cases in E-Commerce

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9780072500950: Cases in E-Commerce

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

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From the Publisher:

30 cutting edge e-Commerce cases from experts in the field. Many written by Jeffrey Rayport for Marketspace course that he originated at Harvard.Case Dashboard - features the following types of material for each case:
- Overview of the case
- Prep questions and answers
- Discussion questions
- Board plans
- Potholes
- Related Cases
- Related Completely Prepared Lectures
- News and Headlines
- Recommended Readings, Links, etc.

- Original journalistic articles and commentary on the New Economy
- Daily newsletter: The "Daily Dose" keeps you up-to-date on New Economy happenings online or via a free daily email list-serve
- Video interviews with leaders (Gurus) of the New Economy
- Information on online Dot.

About the Author:

Rayport is an associate professor of business administration in the Service Management Unit at the Harvard Business School.

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