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Product Design and Development (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover

 
9780072471465: Product Design and Development (MCGRAW HILL/IRWIN SERIES IN MARKETING)
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Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.

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About the Author:
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

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  • PublisherMcGraw-Hill Education
  • Publication date2003
  • ISBN 10 0072471468
  • ISBN 13 9780072471465
  • BindingHardcover
  • Edition number3
  • Number of pages384
  • Rating

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9780070585133: Product Design and Development

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Ulrich,Karl, Eppinger,Steven
Published by McGraw-Hill/Irwin (2003)
ISBN 10: 0072471468 ISBN 13: 9780072471465
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