Items related to Retailing Management with Tutorial CD

Levy Retailing Management with Tutorial CD ISBN 13: 9780072429411

Retailing Management with Tutorial CD - Hardcover

 
9780072429411: Retailing Management with Tutorial CD
View all copies of this ISBN edition:
 
 
Overview: This is the best selling text in the market. It is known for its strategic look at retailing and for its very current coverage. The entire textbook is organized around a model of strategic decision making. Each chapter relates back to this overarching strategic framework. The authors are careful to present a balanced approach by including descriptive, how-to, and conceptual information in a highly readable format. The fourth edition stays on top of the latest topics and developments including; changing demographics of retail marketing, the growth of new retail formats, the use of communication and information technology to enable quick response to market dynamics, the importance of customer services, the development of the vendor-retailer partnering relationships, the importance of building on employee diversity. It reflects the changing job market with the centralization of the buying function, limited jobs for buyers, and the emergence of store management positions. The fourth edition continues to include extensive coverage of the Internet and provides numerous examples of how the Internet has affected retailing strategy.

"synopsis" may belong to another edition of this title.

From the Publisher:
Globalization of retailing - Retailing is rapidly becoming a global industry. To emphasize the international aspects of retailing, the fourth edition includes extensive international coverageand more examples of international retailers' headquarters outside the US like Carrefour and Ahold.
A new Electronic Retailing Chapter - In the last edition, this coverage was found in a section of a chapter. This edition includes even more coverage, which reflects its importance in building an effective strategy. Electronic retail sales have had exponential growth. Every major retailer has a home page on the Internet, many of which sell merchandise and services. The fourth edition continues to include the latest examples and research in electronic retailing. For example, the fourth edition includes a specific discussion of the use of the Internet for advertising, assortment planning, supply chain management, and customer service.
Utilization of information and communication technology - Retailing has become a high-tech business. Data collected for each transaction is used to automatically place orders with vendors and trigger warehouse deliveries. This edition includes the latest developments in information technology for retailers. For instance, the authors discuss how retailers use data warehouses depositories of information about customers and their purchases and how these warehouses are tied to their customer loyalty programs. In the same chapter, they examine how the Internet is revolutionizing the way retailers communicate with their vendors via electronic data interchange (EDI.) There is much more material on the role of technology in improving retail
productivity and customer satisfaction. There is also coverage of GIS systems for location decisions.
Coverage of data based marketing - The fourth edition includes coverage of data based marketing and how it is used for advertising, loyalty programs, and assortment planning.
Interactive web site: This web site will include both student and professor resources. The instructor's web site will include the Instructor's Manual,Test Bank and PowerPoint presentation. In addition, the instructor's web site will include suggestions for teaching cases published elsewhere such as Harvard cases, for example.
Growth of services retailing - Services retailing is becoming increasingly important in our economy. The treatment of services retailing has expanded. The authors have included special sections on service retailers throughout this edition.
Entrepreneurship - While the activities of large retail corporations dominate the business press, retailing continues to provide opportunities for people to start their own businesses. To support this entrepreneurial spirit, this edition includes extensive coverage.
Refacts - This feature is found in the margin of each chapter and features interesting facts about retailing. For example, did you know that Montgomery Ward buyer created Rudolph the Red-Nosed Reindeer as a Christmas promotion in 1939?
Retailing Views - These vignettes provide extensive examples of how theories are applied in the world of retailing. These vignettes are found in each chapter and feature small start-ups and major retailers.
Computerized tutorial - Each text is accompanied by an interactive tutorial and exercises to help students learn experientially.
Cases- In the fourth edition, the cases will be found on the student's web site. It includes numerous current cases, which illustrate state-of-the-art retail practices, an interactive computer exercise and tutorial package for students, and a comprehensive instructor's manual with additional cases.
From the Author:
How-To Information in book
In addition to descriptive information about store-based and electronic retailing, this book has how-to information about developing a retail strategy, evaluating financial information on retail performance, picking a store location, making up a merchandise budget plan, pricing merchandise, developing a retail advertising program, provide high quality customer service, designing the store and visual merchandising, and retail selling.

"About this title" may belong to another edition of this title.

Buy Used
Condition: Good
[ No Hassle 30 Day Returns ][ Ships... Learn more about this copy

Shipping: £ 3.37
Within U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780071106887: Retailing Management

Featured Edition

ISBN 10:  ISBN 13:  9780071106887
Publisher: McGraw-Hill Education, 2006
Softcover

  • 9780256136616: Retailing Mgmt (MCGRAW HILL/IRWIN SERIES IN MARKETING)

    Irwin ..., 1994
    Hardcover

  • 9780072553925: Retailing Management W/Student Tutorial CD-ROM

    McGraw..., 2003
    Hardcover

  • 9780071179157: Retailing Management

    McGraw..., 2000
    Softcover

  • 9780072497205: Retailing Management (Mcgraw-Hill/Irwin Series in Marketing)

    Mcgraw..., 2003
    Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Michael Levy, Barton A. Weitz
Published by Mcgraw-Hill College (2000)
ISBN 10: 0072429410 ISBN 13: 9780072429411
Used Hardcover Quantity: 1
Seller:
BookHolders
(Towson, MD, U.S.A.)

Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fourth ] Publisher: Mcgraw-Hill College Pub Date: 9/1/2000 Binding: Hardcover Pages: 754 fourth edition. Seller Inventory # 6372973

More information about this seller | Contact seller

Buy Used
£ 1.63
Convert currency

Add to Basket

Shipping: £ 3.37
Within U.S.A.
Destination, rates & speeds
Stock Image

Levy
Published by Mcgraw-Hill College (2000)
ISBN 10: 0072429410 ISBN 13: 9780072429411
Used Paperback Quantity: 1
Seller:
WorldofBooks
(Goring-By-Sea, WS, United Kingdom)

Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR007966154

More information about this seller | Contact seller

Buy Used
£ 1.58
Convert currency

Add to Basket

Shipping: £ 4.80
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Michael Levy,Barton A. Weitz
Published by Mcgraw-Hill College (2000)
ISBN 10: 0072429410 ISBN 13: 9780072429411
Used Hardcover Quantity: 1
Seller:
HPB-Red
(Dallas, TX, U.S.A.)

Book Description hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_295511147

More information about this seller | Contact seller

Buy Used
£ 4.08
Convert currency

Add to Basket

Shipping: £ 2.97
Within U.S.A.
Destination, rates & speeds
Stock Image

Michael Levy; Barton A. Weitz
Published by Mcgraw-Hill College (2000)
ISBN 10: 0072429410 ISBN 13: 9780072429411
Used Hardcover Quantity: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)

Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 15-0072429410-G

More information about this seller | Contact seller

Buy Used
£ 13.04
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Levy, Michael; Weitz, Barton A.
ISBN 10: 0072429410 ISBN 13: 9780072429411
Used Hardcover Quantity: 2
Seller:
a2zbooks
(Burgin, KY, U.S.A.)

Book Description Hardcover. Condition: Good. 4th Edition. w/cd, writing/highlighting, corners banged Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0072429410. ISBN/EAN: 9780072429411. Pictures of this item not already displayed here available upon request. Inventory No: ABE428061578. Seller Inventory # ABE428061578

More information about this seller | Contact seller

Buy Used
£ 44.50
Convert currency

Add to Basket

Shipping: £ 5.27
Within U.S.A.
Destination, rates & speeds
Stock Image

Levy, Michael; Weitz, Barton A.
ISBN 10: 0072429410 ISBN 13: 9780072429411
Used Hardcover Quantity: 1
Seller:
a2zbooks
(Burgin, KY, U.S.A.)

Book Description Hardcover. Condition: Very Good. 4th Edition. Writing/Highlighting. No Cd. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0072429410. ISBN/EAN: 9780072429411. Pictures of this item not already displayed here available upon request. Inventory No: 1560741422. Seller Inventory # 1560741422

More information about this seller | Contact seller

Buy Used
£ 54.29
Convert currency

Add to Basket

Shipping: £ 5.27
Within U.S.A.
Destination, rates & speeds
Stock Image

Levy, Michael; Weitz, Barton A.
ISBN 10: 0072429410 ISBN 13: 9780072429411
Used Hardcover Quantity: 1
Seller:
a2zbooks
(Burgin, KY, U.S.A.)

Book Description Hardcover. Condition: As New. 4th Edition. The book appears New, Has a light ding to the lower back corner. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0072429410. ISBN/EAN: 9780072429411. Pictures of this item not already displayed here available upon request. Inventory No: 1560741423. Seller Inventory # 1560741423

More information about this seller | Contact seller

Buy Used
£ 58.37
Convert currency

Add to Basket

Shipping: £ 5.27
Within U.S.A.
Destination, rates & speeds