This fifth edition features many new cases including one that simulates an on-going business case featuring Coca-Cola. This simulation has video support. For business and management students as well as personnel practitioners.
"synopsis" may belong to another edition of this title.
Business Week Edition (0072355867): The big book is available as a Business Week Edition, allowing students and professors to get a 16-week subscription to Business Week for an additional $8.25. This option strengthens the tie to the strong foundation of Business Week material found in the text.
Business Week discussion cases close each chapter. These short cases are adapted from Business Week articles that relate to the chapter content. These mini-cases help to apply the material from the chapter into a real-world business situation and pose questions concerning the business strategy.
42 Business Week cases: All new cases from Business Week appear at the end of the book.
Business Week Strategy in Action boxes: Approximately half of the Strategy in Action and Global Strategy in Action boxes now come from current Business Week articles.
20 new traditional cases have been added at the end of the text. These cases provide a mixture of global and domestic markets, and manufacturing, service, and technology activities.
Hot topics in the 7th edition include: Corporate Social Responsibility; Agency Theory; Resource-based view of the firm; Value Chain Analysis; Executive Compensation; Balanced Scoreboard; Bankruptcy; Strategic Analysis and Choice; Value of simplicity in implementation; Crossfunctional product-team structures; and Strategic Change.
Global Strategy in Action boxes: These boxes help students appreciate how strategic managers worldwide meet global competition, as they learn about various businesses around the world.
Strategy in Action boxes: these provide boxed examples that illustrate contemporary business examples related to chapter topics, in order to enhance student interest and learning.
John Pearce (Wayne, PA) teaches at Villanova University.
Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
"About this title" may belong to another edition of this title.
Book Description Mcgraw-Hill College, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # 72428422
Book Description Mcgraw-Hill College, 2000. Hardcover. Book Condition: New. 7th. Bookseller Inventory # DADAX0072428422
Book Description Mcgraw-Hill College, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072428422