Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.
"synopsis" may belong to another edition of this title.
John Pearce (Wayne, PA) teaches at Villanova University.
Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
"About this title" may belong to another edition of this title.
Book Description Mcgraw-Hill College, 2000. Hardcover. Book Condition: New. 7th. Bookseller Inventory # DADAX0072428422
Book Description Mcgraw-Hill College, 2000. Hardcover. Book Condition: New. book. Bookseller Inventory # M0072428422