Strategic Management With Powerweb: Formulation, Implementation, and Control

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9780072428421: Strategic Management With Powerweb: Formulation, Implementation, and Control

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.

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About the Author:

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

"About this title" may belong to another edition of this title.

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John A. Pearce, Richard B. Robinson
Published by Mcgraw-Hill College (2000)
ISBN 10: 0072428422 ISBN 13: 9780072428421
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John A. Pearce; Richard B. Robinson
Published by Mcgraw-Hill College (2000)
ISBN 10: 0072428422 ISBN 13: 9780072428421
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