"Building an E-Business: From the Ground Up" is an "e-commerce" book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Business. This book integrates and fills the gap between "How to Design Web Pages" and Business and Marketing courses. It is not a "How-to" book dealing with the conversion of existing businesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is different because it is aimed at those interested in starting an e-Business, makes use of the Web, and assumes little or no Internet Knowledge.
"synopsis" may belong to another edition of this title.
Basic to advanced Units on Internet
Marketing and Business Plans covered in separate units.
Integrated case follows a single company through phases of building an e-Business: Introduction to Internet capabilities, Idea Inception, Business Plan Development, Marketing Plan Development, Web Page Creation, and Running an e-Business
Conceptual and Hands-On Lessons: Integrated throughout the text as appropriate.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin, 2000. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0072426365
Book Description McGraw-Hill/Irwin, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # 0072426365
Book Description McGraw-Hill/Irwin, 2000. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-003-56-7099007
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800724263661.0