Building an e-Business: From the Ground Up

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9780072426366: Building an e-Business: From the Ground Up

"Building an E-Business: From the Ground Up" is an "e-commerce" book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Business. This book integrates and fills the gap between "How to Design Web Pages" and Business and Marketing courses. It is not a "How-to" book dealing with the conversion of existing businesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is different because it is aimed at those interested in starting an e-Business, makes use of the Web, and assumes little or no Internet Knowledge.

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From the Publisher:

Basic to advanced Units on Internet
Marketing and Business Plans covered in separate units.
Integrated case follows a single company through phases of building an e-Business: Introduction to Internet capabilities, Idea Inception, Business Plan Development, Marketing Plan Development, Web Page Creation, and Running an e-Business
Conceptual and Hands-On Lessons: Integrated throughout the text as appropriate.

"About this title" may belong to another edition of this title.

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