Building an E-Business: From the Ground Up

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9780072426366: Building an E-Business: From the Ground Up

Building an E-Business: From the Ground Up is an "e-commerce" book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Buisness. This book integrates and fills the gap between "How to Design Web Pages" and Buisness and Marketing courses. It is not a "How-to" book dealing with the conversion of existing buisnesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is different because it is aimed at those interested in starting an e-Business, makes use of the Web, and assumes little or no Internet Knowledge.

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Elizabeth Eisner Reding
Published by McGraw-Hill/Irwin (2000)
ISBN 10: 0072426365 ISBN 13: 9780072426366
New Paperback First Edition Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description McGraw-Hill/Irwin, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # M0072426365

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