Public Relations for Information Age

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9780072424027: Public Relations for Information Age

This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.

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Product Description:

This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.

"About this title" may belong to another edition of this title.

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Otis W. Baskin and Dan L. Lattimore
ISBN 10: 0072424028 ISBN 13: 9780072424027
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Lattimore, Dan L; Baskin, Otis W; Heiman, Suzette T.; Toth, Elizabeth L.; Van Leuven, James K
Published by McGraw-Hill Humanities/Social Sciences/Languages (2003)
ISBN 10: 0072424028 ISBN 13: 9780072424027
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Lattimore, Dan L
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ISBN 10: 0072424028 ISBN 13: 9780072424027
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Published by McGraw-Hill, Boston, MA. (2004)
ISBN 10: 0072424028 ISBN 13: 9780072424027
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Book Description McGraw-Hill, Boston, MA., 2004. Softcover. Book Condition: New. Still in Shrinkwrap Quantity Available: 1. ISBN: 0072424028. ISBN/EAN: 9780072424027. Pictures of this item not already displayed here available upon request. Inventory No: 1560796052. Bookseller Inventory # 1560796052

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Lattimore
Published by McGraw-Hill, Boston, MA. (2004)
ISBN 10: 0072424028 ISBN 13: 9780072424027
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Book Description McGraw-Hill, Boston, MA., 2004. Softcover. Book Condition: New. New, never used. Includes CD-ROM. Quantity Available: 1. ISBN: 0072424028. ISBN/EAN: 9780072424027. Pictures of this item not already displayed here available upon request. Inventory No: 1560782441. Bookseller Inventory # 1560782441

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