Mass Media/Mass Culture with free "Making the Grade" CD-ROM and PowerWeb Access Card - Softcover

James Ross Wilson; Stan LeRoy Wilson

Softcover

ISBN 10: 0072416467 ISBN 13: 9780072416466

Publisher: McGraw-Hill Humanities/Social Sciences/Languages, 1754

Synopsis

Demonstrates how media impacts our culture, and how the interrelationship of media and culture has influenced our civilization. This textbook gives students the tools to understand the world around them and teaches them how to critically analyze the media that influences their lives.

About this title

Synopsis:

New to this edition are: every new copy of "Mass Media/Mass Culture" is packaged with a free making the grade CD-ROM; free access to PowerWeb: an online reader and resource guide; and a free text-specific online learning center website. Written for the Introduction to Mass Communication course, "Mass Media/Mass Culture: An Introduction" demonstrates how media impacts our culture today, and how the interrelationship of media and culture has influenced our civilization since dawn of mass communication. This textbook gives students the tools to understand the world around them and teaches them how to critically analyze the media that influences their lives.

About this edition

• Publisher: McGraw-Hill Humanities/Social Sciences/Languages
• Publication date: 1754
• ISBN 10: 0072416467
• ISBN 13: 9780072416466
• Binding: Paperback
• Edition number: 5
• Number of pages: 416