Arens, William Contemporary Advertising

ISBN 13: 9780072415445

Contemporary Advertising

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9780072415445: Contemporary Advertising

This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.

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W. Arens
Published by McGraw-Hill (2001)
ISBN 10: 0072415444 ISBN 13: 9780072415445
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Book Description McGraw-Hill, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 72415444

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