Walker, Gordon Modern Competitive Strategy

ISBN 13: 9780072345636

Modern Competitive Strategy

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9780072345636: Modern Competitive Strategy

Modern Competitive Strategy, by Gordon Walker, provides a highly readable, broad synthesis of the theory and empirics of the strategy field and organizes this material pedagogically for a core strategy course. The approach is eclectic, reflecting the diversity of the discipline. The book draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and multi-business topics are covered. Many short cases and company examples are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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From the Publisher:

A unique chapter on "Sustaining Competitive Advantages" discusses how firms sustain success over long periods of time and weather economic ups and downs.
The book's eclectic approach offers a balanced presentation of leading strategic theorists, rather than focusing on a single perspective as is often the case with competing texts.

The text is pedagogically sound. Each chapter includes an introduction and summary of key points. In addition, short case studies within chapters provide examples showing how concepts relate to today's businesses and business issues.

The Walker text includes a chapter on Governing the Firm (corporate governance)'a topic of particular interest given the recent problems related to corporate governance at firms such as Enron, Tyco, and others.

Walker's Modern Competitive Strategy covers both business and corporate-level strategy, making it appropriate for MBA strategy courses that cover both.

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About the Author:

Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale University. The author of numerous articles, he is on the editorial boards of Administrative Science Quarterly and Strategic Organization. He has received several grants from the National Science Foundation.

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