Mass Communication: Living in a Media World

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9780072341775: Mass Communication: Living in a Media World

Mass Communication is a comprehensive, engaging, and compact introduction that brings a fresh media literacy focus to the introductory course. While encouraging students to think analytically about the media industry and explore the many dimensions of mass communication that operate in society, Ralph Hanson doesn t bash or denounce the media. Rather he contends that the media are an essential part of our daily lives how we live, work, and play. He lays out basic principles the Seven Truths arming students with a healthy dose of skepticism to make sure they understand what the media are, who controls the media, how media content is selected, why the media behave the way they do, and how society and the media interact. The media are not isolated institutions or outside influences that somehow do something to us instead they help shape who we are. The 7 Truths They Don t Want You to Know about the Media 1) The media are essential components of our lives. 2) There are no mainstream media. 3) Everything from the margin moves to the center. 4) Nothing s new everything that happened in the past will happen again. 5) New media are always scary. 6) Activism and analysis are not the same thing. 7) There is no they. Fun and conversational, with solid content and smart analysis, Hanson s Mass Communication is loaded with compelling stories and real-life examples. It embodies the high-quality, low-cost textbook that your students will prefer. In addition to an emphasis on diversity that reflects today s college population, students encounter a broad and comprehensive introduction to the many forms of the media: from print books, magazines, newspapers to the innovative and ever-changing electronic media, like television, the Internet, movies, and radio and music. An exploration of digital recording, blogging, podcasting, and online distribution brings this edition fully up to date. Students will examine the business of media, from the impact of the large conglomerates to the effects of long tail media, as well as discover the social, global, legal, and ethical forces that drive the industry now and will do so in the future. Laying a theoretical foundation for discussing the effects of individual media, a full chapter dedicated to social effects delves into the cultural and macro impact of the media, with a balanced look at critical and cultural studies. A new chapter on global media updates and expands discussion of media in the Middle East, Asia, and Latin America, while exploring how various Western democracies differ in their approach to press freedom.

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About the Author:

Ralph E. Hanson is the chair of the communications department at University of Nebraska at Kearney. Previously, he was associate dean of the P.I. Reed School of Journalism at West Virginia University where he taught for fifteen years. For more than a decade he has taught introduction to mass communication. He founded West Virginia University s online extended learning program, and he writes occasional commentary for the Charleston Daily Mail. He has also taught newswriting, editorial writing, and media ethics. Ralph has a bachelor s degree in journalism and anthropology from Iowa State University, a master s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. When Ralph is not out on his motorcycle, he is blogging on mass communication issues at http://RalphEHanson.com.

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