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Strategic Management of Technology and Innovation - Hardcover

 
9780072312836: Strategic Management of Technology and Innovation
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This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as "Harvard Business Review", "California Management Review", and "Sloan Management Review".

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  • PublisherOsborne/McGraw-Hill
  • Publication date2000
  • ISBN 10 0072312831
  • ISBN 13 9780072312836
  • BindingHardcover
  • Edition number3
  • Number of pages936
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