Services Marketing (2nd Edition)

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9780072312218: Services Marketing (2nd Edition)

Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.

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About the Author:

Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation. Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.

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Valarie A. Zeithaml; Mary Jo Bitner
Published by McGraw-Hill/Irwin (1999)
ISBN 10: 0072312211 ISBN 13: 9780072312218
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Valarie A. Zeithaml, Mary Jo Bitner
Published by McGraw-Hill/Irwin (1999)
ISBN 10: 0072312211 ISBN 13: 9780072312218
New Hardcover Quantity Available: 1
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