The Apple Way - Hardcover

Cruikshank, Jeffrey L.

Hardcover

ISBN 10: 0072262338 ISBN 13: 9780072262339

Publisher: McGraw-Hill, New York, 2005

Synopsis

Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though.

Right now, Apple’s shares have surged to a 4-year high, and along with the runaway success of Apple’s iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There’s a “halo” effect beginning to take hold – simple put, consumers and business people alike are so impressed with iPod’s technology and success that they’re taking a second look at other Apple products and in particular Macintosh computers.

If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company’s steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple.

Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past year

Uses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple’s underlying guiding principles

Includes lessons learned the hard way by revealing the company’s strengths and obstacles

Cruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many others

About this title

From the Back Cover:

With more than 10 million iPods sold to date, an unprecedented 250 percent stock value increase in just one year, and a net income increase of 530 percent, Apple has skyrocketed to dizzying heights of success. But the ride has not always been smooth, and the company's legendary cofounder, Steve Jobs, has seen it all. From its early unveiling of the unreliable, clunky $9,995 "Lisa" computer in 1983, to its recent staggeringly successful breakthrough product, the iPod, this company has not only reinvented itself many times over, but it also has revolutionized the entire computer industry. What are its secrets? Find out in "The Apple Way,"

In today's fast-moving technology world, Apple has learned--often through hard-won wisdom--that you can't do it by yourself, no matter how smart you are. Markets move quickly, technologies grow complex, and too many intelligent people invest too much time and money in innovation. "The Apple Way" reveals the secrets and management principles that keep Apple ahead of the curve--including innovative product development, cutting-edge marketing strategies, sleek design and packaging, and a high-performance corporate culture. You'll discover how Apple combines consistency with continuity and follow-through, and balances vision with practicality.

Follow Apple's example and learn how to: Make the customer king Make the product king Break the marketing mold Build the learning organization

Although Apple is a technology company, this is not a story for computer buffs, but rather a book for managers who want to learn valuable lessons from both Apple's mistakes and triumphs--all of which have led to its continuing evolution and ultimate meteoric rise tosuccess. Because, for Steve Jobs and the visionaries at Apple, finding the future isn't enough--you also have to deliver it.

"We don't underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it's a little pricier. People are smart; they figure these things out." --Steve Jobs

Reveals the master plan behind Apple's revolutionary business model

"The Apple Way" divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: Make the customer and the product king Balance manufacturing with delivery logistics Motivate and inspire people outside the company to do your marketing and public relations Invent new distribution channels Decide on your company image and stick to your guns Leapfrog the competition Learn from both successes and missteps

Synopsis:

Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company. The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability. The "Apple Way" examines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps - and missteps - have led to its continuing evolution, and what lessons you can learn from Apple.

About this edition

• Publisher: McGraw-Hill, New York
• Publication date: 2005
• ISBN 10: 0072262338
• ISBN 13: 9780072262339
• Binding: Hardcover
• Edition number: 1
• Number of pages: 206