How to Do Everything with Your eBay Business, Second Edition

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9780072261646: How to Do Everything with Your eBay Business, Second Edition

This user-friendly book shows you how to turn the satisfaction and excitement of eBay sales into a lucrative small business--and possibly even a full-time job! Find out how to establish a seller’s account, post attention-getting auction listings, and build confidence among bidders. Author Greg Holden explains how to apply the secrets of successful brick and mortar businesses to the online world. After learning the ropes, you'll find out how to boost sales with techniques such as no-reserve selling and “buy it now” pricing. Plus--tips for locating inventory, implementing marketing plans, and getting free advertising are revealed.

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From the Publisher:

  • Set up escrow accounts, weigh the pros and cons of using payment services like Authorize.net and Paypal, and protect yourself from fraud.
    Make sales easy for overseas customers by understanding currency exchange, translation services, time differences, and customs and tax requirements.
    Improve auction results through professional-quality graphics, Web pages, chat rooms, and researching previous sales.
    Featured throughout the book will be sidebar profiles of successful eBay businesspeople, providing valuable advice to readers.
  • From the Back Cover:

    Open an eBay business quickly and easily and start reaping huge profits! With more than 135 million members, eBay is the world’s largest online marketplace, and this step-by-step book shows you how to set up shop there. You’ll learn how to create a seller’s account, post persuasive auction listings, and establish yourself as a trusted eBay business owner. Once you’ve gotten your business off the ground, you’ll learn to streamline operations; locate new inventory; handle payments, shipping, and taxes; avoid pitfalls; and more. Whether you’re an existing small business owner looking to sell on eBay or a casual eBay seller who wants to ramp up, you’ll profit from the expert advice in this book.

    • Set up your new eBay business with ease
    • Promote your products with imaginative descriptions, clear photos, and well-presented listings
    • Manage and schedule multiple auction listings
    • Create a compelling eBay store or individual web site
    • Accept various payment methods
    • Pack and ship merchandise securely and follow up with feedback
    • Increase sales possibilities with no reserve bidding, “Buy it Now” pricing, and live auctions
    • Earn big profits by selling specialty items, including vehicles
    • Protect yourself from fraud and resolve disputes
    • Keep your eBay business legal and fulfill tax requirements

    About the author: Greg Holden is the best-selling author of 30 books on computers and the Internet, including How to Do Everything with eBay and The Collector’s Guide to eBay, both from McGraw-Hill/Osborne.

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