The Sponsorship Seeker's Toolkit, Fourth Edition

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9780071825795: The Sponsorship Seeker's Toolkit, Fourth Edition

THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES

The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition.

New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship.

PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT:

"This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport

"One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance

"The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

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Product Description:

The updated edition of the "bible of sponsorship" brings marketers up to speed on social media and other digital strategies

  • New material includes a brand-new sections on social media, social media references added throughout, more strategies for developing leverage ideas for proposals, and updated case studies
  • Full of easy-to-use tools, techniques, resources, and templates to create a complete framework for the novice and to enhance the skills of the seasoned professional
  • Skildum-Reid has been quoted as a corporate sponsorship expert in various sources, including CNN, CNBC, Bloomberg, Harvard Business Review, Marketing News, Brand Republic, Marketing Africa, South China Morning Post, Sponsor Magazine and the Canadian Broadcast Corporation

About the Author:

Kim Skildum-Reid has worked for numerous Fortune 500 clients on their sponsorships of properties ranging from the Superbowl and US Open Golf tournaments to the International Chili Society Cook-Offs. With Anne-Marie Grey, she leads Smart Marketing Streetwise Workshops around the world. In 1993 she founded the Australian Sponsorship Marketing Association, Inc., which during her 4-year stewardship grew to one of the strongest and most active sponsorship associations in the world.

Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid.

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Book Description McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 4th Revised edition. 234 x 188 mm. Language: English . Brand New Book. This is the Bible of sponsorship - updated with new social media and other digital strategies. The Sponsorship Seeker s Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. Praise for The Sponsorship Seeker s Toolkit: This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors. (Ad Maatjens, Founder and Director, Sponsor report). One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship! . (Kyla Shawyer, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA - International Alliance). The Sponsorship Seeker s Toolkit contains all the information you ll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates. (Kym Oberauer, founder of ). Bookseller Inventory # AA39780071825795

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Book Description McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 4th Revised edition. 234 x 188 mm. Language: English . Brand New Book. This is the Bible of sponsorship - updated with new social media and other digital strategies. The Sponsorship Seeker s Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. Praise for The Sponsorship Seeker s Toolkit: This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors. (Ad Maatjens, Founder and Director, Sponsor report). One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship! . (Kyla Shawyer, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA - International Alliance). The Sponsorship Seeker s Toolkit contains all the information you ll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates. (Kym Oberauer, founder of ). Bookseller Inventory # AA39780071825795

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Book Description McGraw-Hill Education - Europe, 2014. Book Condition: New. Shows how best-practice sponsorship is not only achievable, but sensible and straightforward. In this title, new material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies, and important trends in the world of corporate sponsorship. Num Pages: 256 pages, illustrations. BIC Classification: KJMV1. Category: (G) General (US: Trade). Dimension: 189 x 235 x 15. Weight in Grams: 556. . 2014. 4th Edition. Paperback. . . . . . Bookseller Inventory # V9780071825795

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