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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics (MARKETING/SALES/ADV & PROMO) - Softcover

 
9780071824491: Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics (MARKETING/SALES/ADV & PROMO)
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Title: Social Media Analytics( Effective Tools for Building Interpreting and Using Metrics) <>Binding: Paperback <>Author: Sponder <>Publisher: McGraw-Hill

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About the Author:
Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).

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  • PublisherMcGraw Hill
  • Publication date2014
  • ISBN 10 0071824499
  • ISBN 13 9780071824491
  • BindingPaperback
  • Number of pages336

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