The Social Employee: How Great Companies Make Social Media Work

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9780071816410: The Social Employee: How Great Companies Make Social Media Work

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE

Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom

"Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand

"Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing

"Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management

"This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review

"The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

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About the Author:

CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee.www.bluefocusmarketing.com

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Book Description McGraw-Hill Education - Europe, United States, 2013. Paperback. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book. You can build a successful Social Business by empowering the Social Employee. This book includes success stories from IBM, ATT, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom. Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?.The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere. (Jez Frampton, Global Chairman and CEO, Interbrand). Get a copy of this book for your whole team and get ready for a surge in measurable social media results! (MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing). Practical and insightful, The Social Employee is sure to improve your brand-building efforts. (Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management). This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today s networked economy. (David Armano, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review). The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture. (Ann Handley, Chief Content Officer, , and coauthor, Content Rules). Bookseller Inventory # AA39780071816410

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Book Description McGraw-Hill Education - Europe, United States, 2013. Paperback. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book. You can build a successful Social Business by empowering the Social Employee. This book includes success stories from IBM, ATT, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom. Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?.The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere. (Jez Frampton, Global Chairman and CEO, Interbrand). Get a copy of this book for your whole team and get ready for a surge in measurable social media results! (MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing). Practical and insightful, The Social Employee is sure to improve your brand-building efforts. (Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management). This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today s networked economy. (David Armano, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review). The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture. (Ann Handley, Chief Content Officer, , and coauthor, Content Rules). Bookseller Inventory # AA39780071816410

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Book Description 2013. Paperback. Book Condition: New. 210mm x 226mm x 15mm. Paperback. You can build a successful Social Business by empowering the Social Employee. This book includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom. G.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 0.396. Bookseller Inventory # 9780071816410

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Book Description McGraw-Hill Education - Europe, 2013. Book Condition: New. 2013. 1st Edition. Paperback. Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? This book deals with this potential and provides guidance for businesses everywhere. Num Pages: 288 pages, black & white illustrations, figures. BIC Classification: KJE; KJM. Category: (G) General (US: Trade). Dimension: 225 x 154 x 15. Weight in Grams: 404. . . . . . . Bookseller Inventory # V9780071816410

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