Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) - Hardcover

Kerpen, Dave

3.86

2,787 ratings by Goodreads

Hardcover

ISBN 10: 0071813721 ISBN 13: 9780071813723

Publisher: McGraw-Hill Education, 2012

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Includes access to 3 exclusive ebooks for hardcover readers only!

The secret to successful word-of-mouth marketing on the social web is easy: be Likeable

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
―Jim McCann, founder of 1-800- FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
―Seth Godin, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human―being likeable―will get you far.”
―Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: practical, specific how-to advice to get people talking about you.”
―Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

About the Book:

A friend’s recommendation is far more powerful than any advertisement today. It seems that everyone is connected 24 hours a day, seven days a week to Facebook, Twitter, Pinterest, and many other social sites. Each opinion, judgment, and idea is sent out to the world the moment it’s formed. Recommendations travel farther―and faster―than ever before.

There’s no doubt a marketing revolution is afoot. TV, radio, and print ads are out―and personal likeability is in. When it comes to your business, one Facebook “like,” one Twitter retweet, or one blog post share can translate into major sales. But how do you get people to click?

Written by Dave Kerpen―the expert on turning likeability into measurable profits―Likeable Social Media is about harnessing the power of the social web to build effective word-of-mouth marketing campaigns that will transform your business.

In this fun but highly substantive read, Kerpen gives you the information and tools you need to truly engage your customers and help them spread your message far and wide. He reveals all the secrets to popularizing a brand by being authentic, engaging, and transparent―and he teaches you the same methods he used to redefine brands such as 1-800-FLOWERS.com, Neutrogena, Verizon FiOS, and dozens more.

Likeable Social Media teaches you the ins and outs of:

Listening to your customers
Defining your target audience
Attracting your first fans
Creating a dialog with customers
Responding to good and bad comments
Providing value
Delivering excitement, delight, and surprise

Creating and maintaining an authentic brand personality is the key to social media business success. Likeable Social Media will get you there at little or no cost to your business.

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About the Author:

Dave Kerpen is CEO of Likeable Media, a social media and word-of-mouth marketing firm, which was included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. Kerpen is also a frequent keynote speaker and media commentator. Likeable was named one of the best places to work in New York City by Crain's in 2012. He lives in New York.

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