Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

 
9780071813723: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

HardCover. Pub Date :2013-01-01 Pages: 272 Language: English Publisher:. McGraw-Hill Education A friend's recommendation is far more powerful than any advertisement today It seems that everyone is connected 24 hours a day. seven days a week to Facebook. Twitter. Pinterest. and many other social sites. Each opinion. judgment. and idea is sent out to the world the moment it's formed. Recommendations travel farther-and faster-than ever before. There's no doubt a marketing revolution is afoot. TV. radio. and print ads are out-and personal likeability is in. When it comes to your business. one Facebook like. one Twitter retweet. or one blog post share can translate into major sales. But how do you get people to click Written by Dave Kerpen-the expert on turning likeability into measurable profits-Likeable Social Media is about harnessing the power of the social web to build effec...

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About the Author:

Dave Kerpen is CEO of Likeable Media, a social media and word-of-mouth marketing firm, which was included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. Kerpen is also a frequent keynote speaker and media commentator. Likeable was named one of the best places to work in New York City by Crain's in 2012. He lives in New York.

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