The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business (BUSINESS BOOKS) - Hardcover

Jensen, Rolf; Aaltonen, Mika

Hardcover

ISBN 10: 0071806059 ISBN 13: 9780071806053

Publisher: McGraw Hill, 2013

Synopsis

A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY

THIS IS A BOOK ABOUT THE FUTURE.
Your future. Our future. The future of companies,the marketplace, and society.

According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smartbusinesses are discovering more ways to appeal to this powerful new community.

Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward- thinking book guides you through tomorrow's hottest trends to help you:

• Make an emotional connection to your customers
• Create a value-driven company that engages your employees
• Adjust your business strategy for a flatter, global marketplace
• Reward individual expression and spark a tribal spirit
• Identify future trends to build long-term success

Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for yourfuture success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come.

In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth.

PRAISE FOR THE RENAISSANCE SOCIETY

"Jensen and Aaltonen have created a captivating portrait of tomorrow, one that inspires us to think of alternatives. Decision makers in all fields will find that this book provides powerful reasons to question their grasp of the present." -- Riel Miller, Foresight Director, UNESCO

"Mika and Rolf inspire our thinking and action with a book based on solid theory--and their vast experience working with leading international companies. It is avaluable reference for leaders in both business and politics." -- DR. STEFAN BERGHEIM, DIRECTOR,CENTER FOR SOCIETAL PROGRESS, GERMANY

"The Renaissance Society is a fascinating and highly readable guide to the future and the possibilities it holds. These are hard times for many people but thisbook helps to lift our sights and see the scope now emerging for a step change in human achievement." -- Matthew Taylor, Chief Executive, Royal Society of Arts

PRAISE FOR ROLF JENSEN'S THE DREAM SOCIETY

"Riveting." -- Library Journal

"Dramatic insights." -- Atlanta Business Chronicle

"Rolf Jensen is pointing the way to the future." -- Harriet Rubin, author, The Princessa: Machiavelli for Women

About this title

Review:

"The ideas presented by Jensen and Aaltonen will appeal to fans of popular economics, business and political futurists, and those interested in alternative approaches to company building." Library Journal 20130828

About the Author:

Rolf Jensen is Chief Imagination Officer at Dream Company. He is also a bestselling author, lecturer, and advisor to major international companies around the world. Mika Aaltonen is a research director at Aalto University in Finland, Fellow of the Royal Society of Arts in London, and CEO of Helsinki Sustainability Center.

About this edition

• Publisher: McGraw Hill
• Publication date: 2013
• ISBN 10: 0071806059
• ISBN 13: 9780071806053
• Binding: Hardcover
• Number of pages: 224