The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

3.73 avg rating
( 11 ratings by Goodreads )
 
9780071802024: The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".

  • The power of social utility
  • The appeal of social gifting
  • The importance of social curation
  • The role of social status
  • The value of social intelligence

"synopsis" may belong to another edition of this title.

About the Author:

Paul Marsden, PhD, is a consumer psychologist with the advertising group WPP and specializes in digital technology, brand communication, and shopper marketing.

Paul Chaney provides Internet marketing, social media, and social commerce consulting to small- and medium-sized businesses, agencies, and nonprofit organizations.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Paul Marsden, Paul Chaney
Published by McGraw-Hill Education - Europe, United States (2012)
ISBN 10: 0071802029 ISBN 13: 9780071802024
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. The hype over social media is over. Now it s time to make social media pay. The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment. (Mark Ellis, Managing Director, Syzygy, a WPP Group digital agency). You can learn the secrets to unlocking sales with the Big Five - YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize new sales opportunities from emerging social technology. Coauthored by two of today s leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses - from Apple to Zappos - into 20secrets for turning Likes into Buys . Features: the power of social utility; the appeal of social gifting; the importance of social curation; the role of social status; and the value of social intelligence. Bookseller Inventory # AAC9780071802024

More Information About This Seller | Ask Bookseller a Question

Buy New
14.09
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Marsden, Paul
ISBN 10: 0071802029 ISBN 13: 9780071802024
New Quantity Available: > 20
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2012. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780071802024

More Information About This Seller | Ask Bookseller a Question

Buy New
11.66
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

3.

Paul Marsden, Paul Chaney
Published by McGraw-Hill Education - Europe, United States (2012)
ISBN 10: 0071802029 ISBN 13: 9780071802024
New Paperback Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. The hype over social media is over. Now it s time to make social media pay. The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment. (Mark Ellis, Managing Director, Syzygy, a WPP Group digital agency). You can learn the secrets to unlocking sales with the Big Five - YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize new sales opportunities from emerging social technology. Coauthored by two of today s leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses - from Apple to Zappos - into 20secrets for turning Likes into Buys . Features: the power of social utility; the appeal of social gifting; the importance of social curation; the role of social status; and the value of social intelligence. Bookseller Inventory # AAC9780071802024

More Information About This Seller | Ask Bookseller a Question

Buy New
15.06
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Marsden, Paul
Published by McGraw-Hill Education (2012)
ISBN 10: 0071802029 ISBN 13: 9780071802024
New Paperback Quantity Available: > 20
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2012. Paperback. Book Condition: New. Never used!. Bookseller Inventory # 0071802029

More Information About This Seller | Ask Bookseller a Question

Buy New
13.65
Convert Currency

Add to Basket

Shipping: 1.51
Within U.S.A.
Destination, Rates & Speeds

5.

Marsden, Paul
Published by McGraw-Hill 10/9/2012 (2012)
ISBN 10: 0071802029 ISBN 13: 9780071802024
New Paperback or Softback Quantity Available: 5
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description McGraw-Hill 10/9/2012, 2012. Paperback or Softback. Book Condition: New. The Social Commerce Handbook: 20 Secrets for Turning Social Media Into Social Sales. Book. Bookseller Inventory # BBS-9780071802024

More Information About This Seller | Ask Bookseller a Question

Buy New
15.60
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Marsden, Paul; Chaney, Paul
Published by McGraw-Hill Education
ISBN 10: 0071802029 ISBN 13: 9780071802024
New PAPERBACK Quantity Available: 1
Seller:
Qwestbooks COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0071802029. Bookseller Inventory # Z0071802029ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
16.90
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Marsden, Paul; Chaney, Paul
Published by McGraw-Hill Education
ISBN 10: 0071802029 ISBN 13: 9780071802024
New PAPERBACK Quantity Available: 10
Seller:
Lakeside Books
(Benton Harbor, MI, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0071802029 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.6. Bookseller Inventory # OTF-Y-9780071802024

More Information About This Seller | Ask Bookseller a Question

Buy New
14.01
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

8.

Paul Marsden; Paul Chaney
ISBN 10: 0071802029 ISBN 13: 9780071802024
New Quantity Available: 5
Seller:
ReadWhiz
(Portland, OR, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ria9780071802024_ing

More Information About This Seller | Ask Bookseller a Question

Buy New
17.54
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Marsden, Paul; Chaney, Paul
Published by McGraw-Hill Education (2012)
ISBN 10: 0071802029 ISBN 13: 9780071802024
New Paperback Quantity Available: 10
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2012. Paperback. Book Condition: New. Bookseller Inventory # INGM9780071802024

More Information About This Seller | Ask Bookseller a Question

Buy New
15.38
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

10.

Paul Marsden
ISBN 10: 0071802029 ISBN 13: 9780071802024
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Paperback. The hype over social media is over. Now it's time to make social media pay. The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your socia.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 208 pages. 0.290. Bookseller Inventory # 9780071802024

More Information About This Seller | Ask Bookseller a Question

Buy New
19.32
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book