What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win (BUSINESS BOOKS) - Hardcover

Sander, Peter

Hardcover

ISBN 10: 0071792740 ISBN 13: 9780071792745

Publisher: McGraw Hill, 2011

Synopsis

“Part of me admires the entrepreneurial acumen of this experienced commenter on innovation, marketing and economics: this is his 28th book on these subjects. After all, someone was going to write this book, so it might as well be someone who knows what he’s talking about. That’s what Steve Jobs would have done” Engineering & Technology, February 2012

“If you want to understand the Steve Jobs and Apple stories in a couple of hours, then this could be a useful read” People Management, February 2012

About this title

From the Back Cover:

Lead and succeed like the world's greatest business innovator

When it comes to Steve Jobs, everyone from business journalists to the average iPod owner asks the same question: "How did he do it?"

Anyone facing practical business challenges on a daily basis, though, reframes the question to "What would Steve Jobs do?"

Finally, someone answers the question in a way that gives business owners and managers something to work with. What Would Steve Jobs Do? breaks down Jobs's genius into six manageable parts, which you can use to face today's toughest business challenges and transform your company into an Apple-style industry leader.

Learn how Jobs viewed the customer. Find out how he built Apple's culture. Discover his pioneering approaches to marketing, branding, team building, and leading.

Running a successful business today is tougher than it has been in generations--if not ever. No one understood this better than Steve Jobs. He is gone, but his legacy of business creativity and innovation is unparalleled. Surmount every challenge that comes your way and take your business to new heights using these lessons from the greatest innovator of our time.

About the Author:

Peter Sander (Granite Bay, CA) holds both an MBA and a CFP certificate. He is the author of 13 books, including Everything Personal Finance and The Complete Idiots Guide to Day Trading Like a Pro.

About this edition

• Publisher: McGraw Hill
• Publication date: 2011
• ISBN 10: 0071792740
• ISBN 13: 9780071792745
• Binding: Hardcover
• Number of pages: 240